Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.

The role of the Copywriter & Content Editor is focused on assisting the development and execution of all content and copywriting within the Witchery Marketing team to support the strategic and commercial goals of the business.

Key Accountabilities

• Lead the creation and execution of the Witchery tone of voice style guide across all channels
• Write copy for all Witchery marketing collateral including email, website, social media, above the line advertising, public relations, packaging and in store
• Oversee all copy written for the website in regards to product copy, ensuring copy is SEO/SEM optimised
• Write long form SEO optimised style advice articles and Q&A style collective interviews 
• Provide editorial styling advice to enhance the customer experience and maximise sales
• Ensure tone of voice and brand consistency in all customer-facing copy
• Edit copy prepared by third parties
• Work closely with key stakeholders in the planning and development of monthly EMD content
• Weekly creative workflow management.
  
  

Key Capabilities

• Excellent writing skills ideally with experience in writing and editing fashion and style advice copy
• A journalist background or fashion editor/copywriter
• Expertise in digital content including experience in SEO and SEM
• Willingness to learn, display initiative and take on new responsibilities
• Well-developed time management and organisational skills
• Exceptional communication and interpersonal skills
• A high level of attention to detail and accuracy.
  
  

Why work for CRG? 

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer: 

• Generous employee discounts across our House of Brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• An industry leading Parental Leave Program
• Flexible working arrangements to support work/life balance
• Annual learning calendar to support the ongoing development of our team
• Support community partnerships across our Corporate Social Responsibility Program
• We are committed to operating ethically, sustainably and responsibly. 
  
  

About Witchery

Witchery is an aspirational Australian women’s fashion brand that unites a love of design with a contemporary view on sophisticated style. We’re a source of inspiration as we empower today’s women to express themselves through our collections wherever their life or ambition may take them. Ahead of the fashion curve, we design a curated wardrobe for all occasions. We are the Style Authority. We are Witchery.