At Country Road Group, our Group Functions enable our House of Brands to create considered, modern product with purpose. This role is pivotal in shaping the future of how we bring product to life.

As Head of Digital Product Creation, you will lead the evolution of our end-to-end product development ecosystem- embedding 3D, AI, and emerging technologies to elevate creativity, precision, and pace. You will seamlessly connect analogue craftsmanship with digital innovation, unlocking new ways of working that drive both commercial and sustainable outcomes.

How You Will Contribute

• Define and lead a future-focused digital product creation strategy.
• Establish a clear roadmap for integrating 3D, AI, and emerging technologies.

• Reimagine current workflows to identify opportunities for digitisation and optimisation.
• Translate insights into high-value, scalable use cases.

• Lead targeted pilots (e.g. virtual sampling, AI-assisted design, predictive fit).
• Embed proven solutions into everyday practice across the business.

• Champion the adoption of 3D (including Clo 3D) across product workflows.
• Inspire teams by demonstrating the creative and commercial potential of digital tools.

• Explore and implement AI across the product lifecycle—from concept to production.
• Partner with Technology to deliver seamlessly integrated solutions.

• Build capability through tailored training, coaching, and immersive learning.
• Lead meaningful change, embedding new behaviours and ways of working.

• Establish best practice, standards, and governance frameworks.
• Act as a trusted expert and advisor across the organisation.

• Drive measurable improvements in speed, cost, quality, and sustainability.
• Continuously refine and evolve the digital product creation model.

Capabilities We Value

• Tertiary qualification in Fashion, Product Development, or related discipline.
• Advanced expertise in 3D apparel design (Clo 3D preferred) and AI within fashion retail.
• Experience in digital transformation, capability building, or change leadership (desirable).
• Familiarity with PLM and digital product lifecycle tools.

• A strong track record of delivering and scaling digital innovation.
• Ability to translate emerging technology into practical, high-value outcomes.
• Deep understanding of the end-to-end product lifecycle.
• Influential stakeholder engagement across creative and technical teams.
• Commercial acumen with a focus on measurable impact.

• A collaborative and considered approach.
• Clear, confident communication and storytelling.
• A passion for innovation, craftsmanship, and sustainability in fashion.

What We Offer 

• Flexible work arrangements to support work life balance 

• Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands 

• Flex your leave your way, including birthday leave, volunteer leave, personal leave and more 

• Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling and financial advice services. 

• 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance 

• Internal career opportunities across our House of Brands 

• Annual learning calendar to support your ongoing development 

• Support meaningful community and charity partnerships across our House of Brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare 

Who We Are 

Country Road Group is one of Australia’s leading lifestyle brand houses, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our House of Brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact- on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow. 

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation. 

We encourage you to explore our Current Opportunities  and we look forward to connecting with you! 

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.  

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.