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Marketing & Campaign Manager - Country Road

Apply now Job no: 1000847
Work type: Full-Time
Location: Melbourne - CBD & Inner
Categories: Marketing

As Australia’s favourite lifestyle brand, beloved around the world, we deliver timeless Australian style that is designed for life and made to last. 

We’re looking for a Marketing & Campaign Manager for a 12 month fixed term contract to lead the delivery of integrated campaigns that bring our brand to life across every touchpoint at Country Road. Reporting to the Head of Marketing, you will lead the end-to-end planning and execution of 360° campaigns across content, digital, CRM, social, retail, PR, influencer and activations.

This role blends creativity with data led insight to drive brand growth, customer engagement and measurable business outcomes, while leading and developing a high-performing team.

NB: This role will commence in early June 2026.

How You Will Contribute

  • Lead the development of annual marketing plans, campaign calendars and budgets in partnership with the Head of Marketing
  • Own end-to-end delivery of integrated 360° campaigns across all channels
  • Collaborate closely with Creative, Customer Insights and Product teams to ensure campaigns align with brand vision and commercial priorities
  • Manage and mentor a team across PR & Influencer, Events, Retail & Wholesale Marketing, Social and Digital
  • Partner with external media agencies to optimise media strategy and investment
  • Oversee the marketing calendar, ensuring alignment across teams and responsiveness to trade activity
  • Manage the marketing budget, including forecasting, month-end processes and ongoing optimisation
  • Establish clear campaign objectives and deliver reporting that drives actionable insights and continuous improvement
  • Lead competitive analysis and embed an innovation mindset within the team
  • Facilitate key marketing forums, ensuring alignment, clarity and momentum across stakeholders
  • Foster an inclusive, high-performance culture that supports growth, accountability and collaboration

Capabilities We Value

  • Experience in Marketing leadership role, ideally across multiple categories within retail or fashion
  • Proven experience delivering integrated, multi-channel campaigns end-to-end
  • Strong commercial acumen with experience managing and optimising budgets
  • A data-led mindset with the ability to translate insights into impactful campaigns
  • Exceptional stakeholder management and communication skills
  • Highly organised with the ability to manage multiple priorities in a fast-paced environment
  • A collaborative approach, with the ability to influence and partner across diverse teams
  • Strong leadership capability, with a passion for developing and growing talent
  • A solutions-focused mindset with a drive for innovation and continuous improvement

This is a unique opportunity to play a key role in Country Road’s transformation, leading integrated campaigns that bring the brand to life. You’ll leverage your structured yet agile approach to shape direction and deliver impact, supported by a highly collaborative team.

Please have a chat to your manager before applying for this role.

Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time

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