At Country Road Group, our Group Functions sit at the heart of our House of Brands, driving the success of our iconic brands and enabling them to do what they do best. Working across the business, you will play a vital role in shaping how we operate, grow, and innovate, bringing our strategy to life.

We’re looking for a Loyalty Specialist to join the Country Road Group. As the Loyalty Specialist for Growth & Retention, you will work on growing member value and retaining members of the loyalty programs across CRG. In this role you will plan, coordinate, and execute tactics that not only drive store engagement but also digital touchpoints as well.

Reporting into the Loyalty Lead, you will work together to create tactics across the customer journey to drive member value.

How You Will Contribute  

• Grow member value and retain members through planning, coordinating and executing loyalty tactics utilising multiple channels e.g. store network, website testing, app, email etc.
• Support the Loyalty Lead with the development and execution of growth and retention strategies to continue to optimise performance. E.g. lifecycle journeys, tactical intervention, targeted offers, experiential benefits.
• Perform analysis with customer data to inform the biggest opportunities and planning of tactics
• Work with our Analytics and Data Science teams to develop reporting and models that spot opportunities.
• Report back on the sales/profit impact of loyalty tactics implemented.
• Contribute to periodic reporting (e.g. quarterly) to the business on acquisition activity

Capabilities We Value

• Experience in a related role, focused on customer growth, engagement and retention. Eg. Loyalty, CRM, Lifecycle Marketing
• Ability to interpret and analyse data to identify trends and drivers of customer behaviour.
• Experience developing or using analytical methods related to Loyalty, in conjunction with Analytics and Data Science partners.
• Up-to-date knowledge on local and international Loyalty Program trends, or an interest in learning this area.
• Experience in end-to-end BTL campaign management
• Confidence and experience in presenting at meetings with data in a clear way
• Understanding of member databases, personalisation and segmentation.
• Strong communication and influencing skills and the ability to develop effective relationships across all levels of a business

Please have a chat with you manager before applying to this role.