We’re looking for a strategic and data-driven Digital Marketing Manager – Grow & Retain to lead our lower-funnel digital marketing efforts across Country Road Group. Focused on customer conversion, reactivation, and retention, this role plays a key part in driving growth and enhancing customer lifetime value.

Key responsibilities

• Own and manage the digital marketing strategy for retention, conversion, and win-back campaigns across multiple channels.
• Oversee campaign execution and budget to deliver measurable results and revenue growth.
• Collaborate with Brand Marketing and Customer & Digital teams to deliver targeted, performance-driven campaigns that support loyalty and engagement goals.
• Work cross-functionally with the Marketing Planning Team and the Digital Marketing Manager – Acquire & Reactivate to create a seamless, end-to-end customer journey.
• Partner with Product Owners to use customer data, segmentation, and personalised messaging for stronger campaign performance.
• Act as a brand partner to Mimco and Politix, understanding unique business needs and providing tailored marketing solutions.
• Drive continuous improvement through testing, insights, and analytics to inform decision-making and scale performance marketing efforts.

Key capabilities

• Extensive experience in digital marketing, with expertise in upper to mid-funnel strategies for brand awareness, audience engagement, and multi-channel digital campaigns in a retail environment
• Proven track record of managing a multi-million-dollar budget and optimising spend across channels to achieve strategic discover and engage objectives.
• Experience working with major publishers like Meta and Google to plan and execute effective upper funnel campaigns.
• Track, analyse, and report on KPIs for discovery and engagement campaigns, with a focus on reach, impressions, engagement, loyalty sign-ups, and conversions.
• Proficient in marketing technology tools, including analytics platforms like Google Analytics and Adobe Analytics, as well as customer data platforms (e.g. Tealium).
• Strong analytical skills with the ability to derive insights from marketing data and build performance dashboards using Excel, Power BI, or Tableau.
• Apply a data-driven mindset, leveraging A/B testing and optimisation techniques to improve campaign performance and foster customer loyalty.A passion for customer engagement and digital innovation.
• A collaborative mindset and the ability to work cross-functionally with diverse teams.

• Strong leadership skills with a demonstrated ability to foster teamwork, promote knowledge sharing, and drive cross-functional collaboration.
  
  

This is a key role within our digital marketing team, ideal for someone who thrives on results, loves solving problems, and enjoys working in a fast-paced, collaborative environment.


Please ensure that you have conversation with your manager, before applying for this role.