Purpose

The PR & Partnerships Specialist role is focussed on leading all Country Road PR and Partnerships activity including strategy, product placement, news creation, talent/influencers and experiential events calendar.

This role is fundamental to the success of the brand in building brand heat, relevance, recruiting new customers and driving sales, leveraging external relationships with reputable top tier media outlets, brand collaborators and partners. Key to success is generating positive earned and paid media reach, driving digital engagement with our customers, and supporting full funnel programs that lead to conversion.

**Please note that this is a 12 month FTC**

Key Accountabilities 

• Develop and execute Country Road’s PR strategy, driving awareness for the brand’s products, campaigns and partnerships, ensuring consistent media coverage across key categories
• Execute PR strategy for Country Road’s reconciliation journey, particularly amplifying our ongoing partnerships with DAAFF and NGV. This includes, but not limited to, press engagement, managing talent interviews and events
• Develop and maintain relationships with key media, editors, influencers, and industry contacts
• Lead internal event strategy for support centre events held at head office. This includes briefing, concept, supplier management and working with Group comms to share event news in order to create educational and engaging experiences for CRG and the Botanicca Life calendar
• Run media, influencer and customer-facing PR events across Australia and New Zealand, from concept development to logistics, guest list management, supplier coordination, and event execution
• Lead and execute Country Road’s talent and influencer strategy to drive high quality and engaging content that supports CR Organic and paid social media channels, including Instagram and TikTok
• Identify and procure local and global talent – including negotiations, briefing, product coordination, content approvals, reporting and ongoing research for an ever-evolving network of the most premium and on-brand talent
• Leverage strong relationships and negotiation skills to procure talent and high-quality content at the best possible rates
• Ensure delivery of collaborator content against brief, timelines and brand standards, including management of any re-shoots.

Key Capabilities

• Relevant tertiary qualifications in Fashion, PR or Marketing and/or relevant industry preferred
• 3-5 years relevant PR or Events experience within the fashion industry
• Well-developed time management, organisational, analytical, problem solving and project management skills
• Strong media contacts
• Proficient in Microsoft programs (Excel, Word, PowerPoint) and Google suite
• A strong understanding of the media landscape
• Team player with can-do attitude. Displays a willingness to learn and take on new responsibilities.

Why work for CRG?

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

• Generous employee discounts across our House of Brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• An Industry leading Parental Leave Program
• Flexible working arrangements to support work/life balance
• Annual learning calendar to support the ongoing development of our team
• Support community partnerships across our Corporate Social Responsibility Program
• We are committed to operating ethically, sustainably, and responsibly.

About Country Road

As Australia’s favourite lifestyle brand, beloved around the world, we deliver timeless Australian style that is designed for life and made to last.